Captured US dog-food ingredients, mapped by how it's actually used — each one's position learned from 2,776 real product panels across 408 brands.
The Panel turns 2,776 ingredient lists and 2,259 label panels into market intelligence: which claims hold up, which formula systems brands repeat, and who else is running them.
One panel is a recipe. 2,776 of them together surface the operating choices: what is table stakes, what actually differentiates, which systems repeat, and which supposed competitors are built nothing alike.
The Panel places every ingredient by real co-use, then lets you light up a brand, a recipe, a format, or a formulation neighborhood against the whole captured market.
One bird, three ingredients. The map gives each its own point, placed by its own companions.
Pick any of the 408 brands and the ingredients from its mapped recipes light up across the map at once. ORIJEN's span 129 of the 1,212 points — enough to read where it concentrates, what it leans on, and which recipe sits apart from the rest.
Click a single recipe to isolate just what's in it, and read its guaranteed analysis beside the panel — protein, fat, fiber and moisture as the label prints them, plus the dry-matter protein that makes one recipe comparable to another. 2,259 recipes across 393 brands carry those numbers. The more of a brand's line we've mapped, the fuller the picture, and the dataset keeps growing.
Guaranteed analysis is printed as fed, water included. A canned food is mostly water. A freeze-dried food has had nearly all of it taken out. So the shelf shows a 4.5× gap between them. Take the water out of both and they land in the same place, 40.9% against 40.9%, across 422 and 213 products.
Inside kibble the number stops separating anything. 70% of 1,348 kibbles sit within five points of 29% dry-matter protein. The most crowded shelf in the category, competing hardest on a figure most of them share.
So the number on the front tells you how the food was preserved, not how much protein is in it. Convert both to a dry basis and the comparison is real. One line of arithmetic, and almost nothing on a shelf does it for you.
The Panel does it for every recipe it holds. 2,259 of them carry their label numbers, converted, next to the ingredient list they came with.
Click any ingredient to see how it's actually used — its role, how many recipes it appears in, which formats it skews toward, and the ingredients most often used alongside it. That last list is a shortlist by real co-use, not chemistry. What you do with it is your call.
"What's in the Bag" shows how to audit a hero ingredient, find a brand's repeatable formula system, spot cross-brand formula fingerprints, read what a kibble line carries that the rest of the range does not, and compare two protein numbers that are not comparable as printed. No login required. The live, searchable map stays part of Pro.
A Pro tool from The Underbite. Members get immediate access. Upgrading takes about a minute.
Use the email on your Underbite Pro membership. We send a 6-digit code to it. There is no password.
What's working, what's confusing, what you wish it did — anything goes. Goes straight to the person building it.
The live map and dashboard are built for desktop. Open this page on a computer with your same login and you're in.
The free report and the rest of The Underbite work great right here.
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