Blueberry1,201 of 3,880 recipes

Kelp804 recipes

Turmeric505 recipes

Chia seed179 recipes

Quail21 recipes

Beet117 recipes, 39% Kibble

Green mussel11 recipes

Cranberry1,043 recipes

See what dog food is really made of.

The Panel turns 3,880 ingredient lists and 3,467 guaranteed analyses into market intelligence: which claims hold up, which formula systems brands repeat, and who else is running them.

3,880

Real recipes

3,467

Guaranteed analyses

427

Brands

1,363

Mapped ingredients

Clusters

Formats

Ingredient panelas printed on the bag

Ingredients: Chicken, Chicken Meal, Brown Rice, Oat Groats, Pea Protein, Chicken Fat, Flaxseed, Natural Flavor, Salt, Dried Chicory Root, Cranberries, Choline Chloride, Vitamin E Supplement, Zinc Proteinate, Rosemary Extract…

One bird, three ingredients. The map gives each its own point, placed by its own companions.

1 of 3,880 recipesevery ingredient → a point

Move your cursor through the map

An ingredient list is a strategy document.

One panel is a recipe. 3,880 of them together show what is table stakes, what actually differentiates, and which supposed competitors are built nothing alike.

Every ingredient becomes a point.

The Panel splits every list into its parts. 1,363 distinct ingredients, each one a point, each one counted across every recipe it appears in.

Neighbors share companions, not chemistry.

An ingredient's position comes from what it is used with. Tap Protein: it scatters, because chicken, beef and duck rarely share a recipe. Proximity is not proof that two ingredients can replace each other.

The footprint tells you the strategy.

Pick any of the 427 brands and its ingredients light up at once. ORIJEN's span 164 of the points: where it concentrates, what it leans on, which recipe sits apart.

Then do it for a recipe, a format, or a whole neighborhood.

The bag makes the claim. The panel leaves the evidence. The live, searchable map is part of Underbite Pro.

ORIJEN · brand footprint

of 1,363 mapped

Is it widespread, or just repeated?

On a recipe count, Montmorillonite Clay and Duck look alike: 103 recipes and 113. Count the brands behind them and they are different markets. Each bubble is one brand, sized by its recipes.

Montmorillonite Clay8brands

103 recipes

Duck61brands

113 recipes

Hover a bubble to name the brand.

Three brands make 91% of the montmorillonite clay. Pork Meal's biggest user makes 8%.

Most look-alike formulas are the vitamin pack.

We found 136 recipe pairs from different brands that share at least 75% of their ingredients. But the vitamin and mineral pack is close to a standard list. Take it out and see what is left.

look-alike recipe pairsacross 28 brand pairs

A match that survives points to a shared recipe. It is not proof of a shared owner.

Hover a brand or a line to see its matches.

Start with one ingredient. See the market around it.

Click any ingredient to see how it's actually used: how many recipes, which formats it skews toward, and the ingredients most often used alongside it. Try one.

Produce

32%

of all recipes

Blueberry

In 886 of 3,880 recipes

Where it's used

Most similar ingredients

Similar usage patterns, not a guarantee they're swappable.

Ranked by co-use, not chemistry. The map reports what formulators actually do, not what belongs together on paper.

What defines each format.

The leaderboard ranks ingredients by how much of their use sits in one format. It is where each category's quiet defaults show up, the ingredients a format practically requires.

"Distinctive" = the share of an ingredient's use concentrated in that format. Real values from the current dataset.

Get the free report.

"What's in the Bag" covers five findings from the dataset. No login required. The live, searchable map stays part of Pro.

Berries are there to be seen. Most berries and greens on the bag sit below the salt in the ingredient list. Sweet potato and carrots sit above it. One group builds the recipe. The other sells it.
The back of the label is the brand's fingerprint. The first five ingredients follow the format. Everything after the salt follows the brand.
Most look-alike formulas are the vitamin pack. Strip it out and 74% of brand-to-brand matches disappear. We show which ones are real.
Every format forces its own ingredients. Leaving kibble doesn't simplify a recipe. It swaps the list.
Even "high protein" kibble has less protein than wet or freeze-dried food. Take the water out and kibble comes last.

The bag makes the claim. The panel leaves the evidence.

Audit the claim. Read the formula system. Find the brands built alike. The Panel is a Pro tool from The Underbite. Members get immediate access.

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